Below is the text of a brief email interview conducted with Sarah Teng, Director of Marketing at Apsalar, for an article about app analytics that will be published soon to the XDA Portal. If you have any experiences with specific analytics providers, post them in this forum.
What are the most valuable pieces of data that come out of your product? Why? Give examples of how I might get actionable data, make a change, and improve results.
Apsalar provides free in-app & campaign attribution analytics that provide actionable data for developers to improve their business. Developers find tremendous value in our cohort analysis, trending report, funnel analysis & the ability to automatically track in-app revenue. These features give developers the tools to measure engagement, retention and monetization. We recently published a case study with Trivi.al, where they leveraged our funnel analysis to identify a key bottleneck in their user invite process, and using that data, were able to double their viral coefficient (a measure of virality of their app.) We also helped Motion Math double their conversion rates (see case study here).
What most differentiates you from your competitors (features, pricing, etc)?
Apsalar differentiates itself in a few key ways. The first is that we are a completely free analytics solution. We want to give tools to developers to help them build better apps, which thousands have done using our analytics. Also, we are a mobile first solution, not a web solution ported over to mobile. This is key because we have built an analytics platform with mobile developers in mind, using mobile identifiers and metrics, vs. working around web-based metrics like the pageview. Finally, we are focused on behavioral metrics, such as users' revenue, engagement, and retention. our ability to track revenue automatically for developers is an extremely valuable feature. Developers need an easy and accurate picture of how their business is performing, and looking at which SKUs are generating the most revenue, including slicing that data by marketing campaign source, is invaluable information that helps them build a better business, not just a better app.
Explain your range of pricing and, if you have a low tier or free option, what features are only available to premium users?
Our analytics solution is completely free, and there are no usage limits.
Are there any technical aspects of implementation that would be helpful to explain?
In order to gain access to Apsalar's analytics platform, developers simply need to download our lightweight SDK and drop it into their app. The basic integration process takes ~5 minutes.
What advice would you give to help make new independent app developers more successful?
Measure & focus on engagement of users, not quantity of users. Focus on measuring the right metrics to track using a funnel or cohort analysis, and optimize your app for high engagement metrics. We recently published an ebook on this topic, explaining which 5 engagement metrics developers must track for their mobile apps.
Related to the above, in your mind what makes an app successful? Why do some "great" apps not get noticed?
With ~1.5M apps in the app stores today, it takes more than simply a great app to get noticed. Most developers use paid solutions to acquire users, but ensuring these users remain highly engaged with the application is the key. Our Big Data Lab recently released some data showing which categories of apps generate the most in-app purchases and saw that the apps that were unable to generate engagement were conincidentally unable to generate revenue. Feel free to check out some more of our data findings on our Big Data Lab Page.
Related
Wipro Consulting Services is conducting a market research study on mobile developer communities. We are looking for a broad range of mobile developers participate in a 1-hour paid interview session via phone that will focus on the following areas:
1. Experience with developing mobile applications using multiple platform technologies such as Java, Plusmo, Brew Mobile Platform, Apple iPhone, etc.
2. Best practices for community and vendor interaction (forums, technical support, application development, Go-To-Market).
3. Challenges unique to small and medium-sized developer companies (handling multiple devices, screen sizes, platforms, etc.).
4. Interacting with carrier networks through API’s such as SMS Send, Location Based Services, etc.
The ideal interview candidate will have:
1. 2+ years experience in mobile application development
2. Experience working across multiple developer communities, devices, and platforms
3. Must be U.S. based
We are interested in hearing from organizations of all sizes and with a broad set of application experience (from business productivity apps for enterprise customers to games and widgets for individual consumers).
All interviewee identity information will remain confidential (name, company, contact, etc.).
For more information please contact conor dot frickman at wipro dot com.
Thank you,
WCS
This post appears to be fine if anyone is interested
I'm interested, if you are willing to take Canadians in the survey (via Skype or Live Messenger)
Hi there,
I just started a new website at http://www.androidheroes.com, which will focus on Android Apps and the overall Android ecosystem.
I've decided on a feature, that each friday, I would like to do feature on a single app, to help gain some publicity for the developer, at no charge.
As a software developer myself, I know how important publicity is, and I want to allow developers to use my site as a tool for just that.
I don't know if this is against forum rules, but I quickly checked, and couldn't really see anything.
There's a few criteria to be met:
App must be complete and released on the Market.
Submission must include a 638(w)x300(h) image to be featured on the front page.
A QR code and link to the application must be provided.
No more than 500 words about the application, including summary, functionality etc.
No more than 200 words about the developer, including profile, homepage etc.
I am aware that Android Heroes is a new site, but with features like this we hope to grow our user base rapidly.
Please send all submissions to MOD EDIT: REMOVED EMAIL, I will chose the best submission and feature it tomorrow (Friday 25th).
Thanks,
Chris
Hello guys!:laugh: So basically I'm opening this thread to(hopefully) gather some advice, feedback(criticism is welcome) and ideas on my Project Work for Cambridge A Levels(equivalent of SATs) this year.
Just a brief description, Project Work is a learning experience which aims to provide candidates with the opportunity to synthesise knowledge from various areas of learning, and critically and creatively apply it to real life situations. This process, which enhances candidates' knowledge and enables them to acquire skills like collaboration, communication and independent learning, prepares them for lifelong learning and the challenges ahead.
Click to expand...
Click to collapse
I'm a Singaporean student studying in Singapore, so this is set in a Singaporean context. Hey, any fellow Singaporeans out there? Give me a heads up! :highfive:
This year's themes are Access and Choice. I plan to do a project pertaining to Access. My project is to solve a lack of easy access to a recognised, public platform to showcase talent.
I believe that there are plenty of talented people in Singapore, but there are barriers inhibiting them from fully developing their talents. One of this barriers is the lack of easy access to a platform for them to showcase their talent in a way such that they will gain recognition from the public, should they deserve it. My vision for this platform is to allow users to showcase their talents, and as such gain more recognition from the public and have greater chance to gain the attention of recruitment agents etc, thus presenting to them the opportunity to further develop their talents(which are usually also their passions) into careers.
The goal of this project to to create a public web platform to allow people to showcase their talents(singing, art, design, photography, writing etc).
The website will be powered by a Wordpress CMS (see where I'm going?), with some built-in internal social networking features, and will feature deep integration with existing Social Media like Facebook etc. Users will be allowed to register, post and comment on other user's works etc. And of course, there will be a moderation platform.
So.... opinions?
If you want to make a platform accessible to the general public so they can judge the talents of members, a website is only a small stepping-stone. You need to come up with something much larger. Or you can simply make the public aware of your website through advertisement. And how do you intend to showcase members' talent on the website? Short clips would be the most efficient means of doing so.
I didn't quite understand the moderation platform bit. What are they going to do?
CIE A Levels you say? I have my O Levels coming up in 2015. If it isn't too much of a hassle, can you give me a brief, yet as accurate as possible, idea of the O Levels via PM? Also if you have the Math and English papers and mark schemes, could you send them to me? Hope it's not too much to ask.
Good luck with your project and your A Level Examinations.
sgt. meow
Hey there!
I have an idea for an app that could be wildly successful, however I can't code a single line on my own...
Would be excited to hand out co-ownership, etc. to anyone willing to help build the app:
A community involvement app that will safely connect like-minded users together, based on mutual interests.
Main features:
Hangout: Connecting based on categories of interest, such as wanting to play local sports, to finding a church buddy, to college kids needing a study-buddy, to musicians needing to connect, etc. Besides the base mutual interest, there'll be elaborated user profiles to help further identify who you'd connect with. Users can create temporary cliques for other users to join up in group activities.
Groups: Creating groups will allow like minded users to engage in large scale hangouts and discussions. Joining groups can be done openly or invite-only.
User-driven economy: Bolstered by a secure & elaborate Terms Of Service Agreement, Users can make real money by getting creative - from setting up their own business, to renting or selling their personal belongings, to renting out rooms, to posting job requests, etc. All of which will be able to be advertised. Users will also be able to post catch-all urgent help requests here, too.
Tipping: A real life currency tipping system will be available for users sending money to each other - perhaps for a paid service, to donating to a charity, to tipping artists, people offering help, and anyone in between.
Events: Displays all categorized local events for users to connect with. These will be created & broadcasted by groups, local services, and individual users. Adding events to your calendar & sharing events with fellow users will be amongst the main draws of the feature.
Interested? Feel free to further get connected at [email protected] for a deeper established connection beyond XDA
Thank you!
Hello guys, I hope I will not be violating any rules. I would just like to inform the community with our mobile. It's been in the playstore for a while but have no traction yet since we have not focused on marketing it.
It is called Makeapp. It's goal is to empower everyone to be able to create apps for hobby, business, etc.
We know that the UI needs improvement at first glance as well as user experience during creation of apps. With it's current version, we have already used it for providing several apps for a few clients such as an HR mobile app, delivery app, mobile dashboard, several e-learning apps, etc with few to zero coding. With these even business owners and non techy people will be able to create their own apps.
Hope you give it a try and give us feedback and ideas on how we can improve the product.
We are not yet sure in open-sourcing it but there have been discussions.
Here's the link if you are interested.
https://play.google.com/store/apps/details?id=com.makeapp.v2
Thread closed as duplicate of https://forum.xda-developers.com/android/apps-games/mobile-to-create-mobile-apps-t3909404